Marketing Consulting

Over the past few years, I have had the opportunities to work with companies on their growth/ digital marketing strategy and execution.

That’s given me exposure to multiple industries and business models and I love the challenge of tackling new problems. Here are the areas I can help your business accelerate growth and marketing strategies. If anything piques your interest feel free to email me.

Regardless of whether we will work together, my ideas and network are free so email me.

Conversational Marketing

I lead the conversational marketing program at Okta and have implemented Drift from scratch at various startups. I’ve been named as one of the Top 50 Conversational Marketers. I can help you with:

  • Software implementation and configuration; user training and onboarding
  • Conversation marketing strategy to align sales and marketing goals
  • Playbook curation and optimization

Conversion Rate Optimization (CRO)

CRO is my trade – that spans across corporate web forms to specific landing pages from specific channels. I can help you to get more leads from existing top-of-funnel programs with A/B testing and personalization. I can also cultivate an experimental culture within your business. This includes getting people, technology, and processes in place to get a CRO program started.

Digital Marketing Strategy

I have experience in all disciplines of B2B digital marketing in the context of startups to post-IPO companies. I can help you to ideate, prioritize, operationalize and scale your investment for growth. Areas include:

  • SEO
  • SEM and paid media
  • Account-based marketing
  • Email and lifecycle marketing
  • Digital analytics