about me

Hello, I’m Rodolfo, a digital marketing leader at Okta.

Born and raised in Hong Kong, I have always had an urge to travel and expose myself to the world. I have traveled to 30+ countries, lived/worked in the UK and Australia and now am now located in San Francisco with my family.

Digital marketing is my trade – I like it because it is the intersection between business, creativity and technology. Of all of the sub-disciplines within marketing, it is probably the fastest and the most scalable way to accelerate business growth. I am also fascinated by the combination of art and science in digital marketing – art being the human psychology behind marketing; science being the technical and analytical disciple to drive precision.

How did I get here? After completing my undergrad in engineering, I worked at Philips marketing consumer goods – from design and manufacturing, logistics and distribution, to promotion and sales.

After taking a year off to learn how to fly a plane in Australia, I founded a sports/event management company called Bubble Soccer. Delving into entrepreneurship helped me find my ‘hustle’ and gave me many ‘first’ business experiences, including managing a team, working a 100-hour work week, negotiating and winning deals, and navigating the ultimate sale of my stake of the business.

My next step was moving to the US and enrolling in an MBA program in San Francisco. From there, I’ve landed where I am today and the opportunity to work with some of the brightest minds and latest technologies in marketing in Silicon Valley.

This website is a creative space to organize my thoughts in digital marketing and beyond. If you like what you read, subscribe, add me or send me a message on Linkedin.